Segmentation and positioning analysis of a new product

Introduction A liquid grill from Honda, a well-respected elevator car company, go away fall in special invoke to the young professional market. Description A generic burn out grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive- step paint on body and get to *Rounded frame made from cast metal (no squ ar steel tube) * buirdly tank support *Good wheels with metal rims and rubber tires *Control ornament - digital or fascia dial style *Turbo-Sear button will fire an stupefying flame at food *Igniter with massive, viewable liberation *Accurate thermometer, timer and fuel gauge *Heavyweight, smooth operate controls Tar perplex got Market Demographic Profile period: 25 - 45The home run market will be young adults to early-middle age. contemporaries: Generation X - Young boomer Gender: MaleMen atomic number 18 the primary buyers of gas grills (Meyers, 2002). Family size: 1 - 4Since the position market is young, they will tend to be champion or with new families. Family Life Cycle: unity to marital with young children Income: $40,000 - $100,000Young professionals will have the income that can be worn out(p) on luxury items such as this. Social name: Middle - Upper Middle Education: Completed college task: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The target market will have high-tech oriented lifestyles. They are continuously aware of the latest technologies, especially with regards to consumer products (gadgets). After a lifespan of slick advertising, they are extremely brand conscious, and sophisticated in product evaluation (Kotler, p.266). They are aware of a big twine of brand reputations. *Values: Strivers Strivers are focus on material and professional goals (Miller, 1998).

Even though the base range of the targeted income cannot really afford this, there is a noteworthy twinkle factor among this personality type. When a new technology... The partition and billet analysis stated in this report is actualize and useful. It shows me how to do a segmentation and positioning analysis on my case. The positioning analysis was most intriguing you might have treasured to expound further on why the disceptation in the pricing range would be concieved as low quality and conversly why your product would not. This essay gives a no-nonsense breakdwon of what is demand when considering segmentation/positioning. Model can be employ on any case (Which I have done). If you indirect request to get a full essay, order it on our website: BestEssayCheap.com

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